How to close more deals from your sales calls Before starting Funnelll , I was IBM's regional digital sales manager in the Middle East and Africa for their SaaS portfolio. I have taken the revenue for the portfolio from $0 to $1M in 3 quarters and then to multi-millions of dollars afterward. Here is the one thing I teach my sellers on how to increase their win rate; Validate early, validate often. The easiest way to validate your lead is to establish the BANT criteria: Budget, Authority, Need, and Timeline. Ask questions like: Need: Why are you considering us? Understand the need the customer wants to fulfill. Are they a good fit for your product? Be honest about it. Your customer will do their research anyway so you can save yourself and them time early on. If your product is a good fit, try to establish their Compelling Reason To Act (CTA). E.g. if you are selling cloud storage and your customer's servers are almost full, then they have a compelling need to buy your solution...