Your hands can’t hit what your eyes can’t see  —Mohamed Ali In addition to being the greatest boxer of all time, Ali was also a marketing genius. The first step towards effective marketing is to get visibility; and this is where Google Analytics conversion tracking comes to play. What is Conversion Tracking Conversion tracking shows you what percentage of your customers that end up taking a certain action, or set of actions, on your website pages e.g. % of customers who end up signing up, % who check your prices, % making a purchase, or filling a form to receive more information about your product. By tracking those actions, known as conversions, you will know how effective your pages are in driving customers through your funnel. Conversion data can also be shared with your Google Ads (previously Google Adwords) account to understand which Ads, Keywords, and campaigns bring you business so you can double down on effective ones and dial back on those not perform...

SaaS Sales 101: Understanding Your Sales Funnel and How To Tune It After spending years as a technical consultant helping Fortune 500 companies design, build, and run high-performing and scale-able systems, I found that tuning a sales funnel is very similar to tuning an IT system. It all starts with visualizing the funnel starting from the top; where customers/requests are coming in and working your way downstream all the way to the bottom (System of records aka DBs in technology and Sales in business). In my previous job, I helped take SaaS products from 0 to $1M in less than 3 quarters, and then many millions afterward using the same techniques I successfully used doing performance tuning for IT systems. Welcome to lesson number 1, and the most important one; what is a sales funnel and how to tune it. What is a sales funnel? A Sales funnel is a representation of the customer journey from discovering your service to making a purchase. This journey can be visualized...