Disclaimer: This article isn't written by a lawyer and doesn't constitute legal advice. If in doubt, please consult a lawyer familiar with the EU regulations and GDPR. GDPR Compliance: What You Need To Know When Using Tracking or Analytics Software In this article, we will discuss General Data Protection Regulation (GDPR) and how to comply with it when using analytics software on your website. What is GDPR? GDPR or General Data Protection Regulation is the EU's data protection regulation that governs how businesses handle their customers' data. It gives customers more transparency and control over the data collected, and how it is used by businesses they interact with. This regulation isn't just mandated for EU-based entities, but virtually every business dealing with customers within the European Union. In other words, if you have a business delivering services or goods within the EU, your business, and website, need to be GDPR compliant. This article focuses on t...

  Your hands can’t hit what your eyes can’t see  —Mohamed Ali In addition to being the greatest boxer of all time, Ali was also a marketing genius. The first step towards effective marketing is to get visibility; and this is where Google Analytics conversion tracking comes to play. What is Conversion Tracking Conversion tracking shows you what percentage of your customers that end up taking a certain action, or set of actions, on your website pages e.g. % of customers who end up signing up, % who check your prices, % making a purchase, or filling a form to receive more information about your product. By tracking those actions, known as conversions, you will know how effective your pages are in driving customers through your funnel. Conversion data can also be shared with your Google Ads (previously Google Adwords) account to understand which Ads, Keywords, and campaigns bring you business so you can double down on effective ones and dial back on those not perform...