Disclaimer: This article isn't written by a lawyer and doesn't constitute legal advice. If in doubt, please consult a lawyer familiar with the EU regulations and GDPR. GDPR Compliance: What You Need To Know When Using Tracking or Analytics Software In this article, we will discuss General Data Protection Regulation (GDPR) and how to comply with it when using analytics software on your website. What is GDPR? GDPR or General Data Protection Regulation is the EU's data protection regulation that governs how businesses handle their customers' data. It gives customers more transparency and control over the data collected, and how it is used by businesses they interact with. This regulation isn't just mandated for EU-based entities, but virtually every business dealing with customers within the European Union. In other words, if you have a business delivering services or goods within the EU, your business, and website, need to be GDPR compliant. This article focuses on t...

  The effect of iOS14+ on your conversion tracking - what you need to know There are not one but 2 new updates with iOS14 that can affect your tracking with iOS14: Intelligent Tracking Prevention (ITP) and App Tracking Transparency (ATT). In this article, we talk about how these different privacy features from Apple can affect your tracking and in which ways. App Tracking Transparency (ATT): ATT requires any application that uses cross-app tracking to show an opt-out prompt to users. It is mainly about consent and asking people if they agree to share their Identifier for Advertisers with app publishers for the purposes of measuring marketing effectiveness, enabling new marketing, and advertising to similar people, among others. ATT isn't really a new feature. Apple previously had Limit Ad Tracking (LAT) which is kind of ATT's predecessor. The reason why LAT didn't as much noise as ATT is because it was a simple setting option on iOS devices that most users weren't aware...

  Modeling Your Sales Funnel And Customer Value Path In this article, we will discuss how to model your website into a funnel, define your customer value path, and set up effective tracking to use with your analytics software. What is a Sales Funnel? A sales funnel is a representation of the customer journey  from discovering your service to making a purchase. It is usually broken up into 3 stages: Top of the funnel:  This is your acquisition source. It is driven by the promise of the value offered by your product or service (messaging) Middle of the funnel:  This is your activation and engagement activities. It is driven by the realization of the value promised (user experience) Bottom of the funnel:  This is your revenue generation step. It is driven by the perceived value driven by your product or service compared to your price What is the Customer Value Path? The customer value path is the Shortest  path your Customers  need to take to get Value ...

  Your hands can’t hit what your eyes can’t see  —Mohamed Ali In addition to being the greatest boxer of all time, Ali was also a marketing genius. The first step towards effective marketing is to get visibility; and this is where Google Analytics conversion tracking comes to play. What is Conversion Tracking Conversion tracking shows you what percentage of your customers that end up taking a certain action, or set of actions, on your website pages e.g. % of customers who end up signing up, % who check your prices, % making a purchase, or filling a form to receive more information about your product. By tracking those actions, known as conversions, you will know how effective your pages are in driving customers through your funnel. Conversion data can also be shared with your Google Ads (previously Google Adwords) account to understand which Ads, Keywords, and campaigns bring you business so you can double down on effective ones and dial back on those not perform...