How To Build A Beautiful Website Fast and On Budget - Top 5 List You've probably heard this numerous times; your website or eCommerce store is your business's biggest asset on the Internet. Here are the top 5 tools we've seen Funnelll customers use to build beautiful websites, fast and on budget. 5. Wuilt Website:   www.wuilt.com/en Pricing for websites:  $50 - $200 /year Pricing for For eCommerce Stores:  $200 /year Wuilt (500 Startups) allows you to visually create a website or eCommerce store in under 5 mins. It is one of the easiest builders on our list. Wuilt comes with a 14-day free trial that doesn't require a credit card. Wuilt offers native integration with Google Analytics, Facebook Pixel, and Google Tag Manager. While it doesn't allow for adding custom Javascript code to your website pages, having the Google Tag Manager integration means you can still manage your Javascript code on your website. While Wuilt doesn't offer Analytics dashboards of its ow

  The effect of iOS14+ on your conversion tracking - what you need to know There are not one but 2 new updates with iOS14 that can affect your tracking with iOS14: Intelligent Tracking Prevention (ITP) and App Tracking Transparency (ATT). In this article, we talk about how these different privacy features from Apple can affect your tracking and in which ways. App Tracking Transparency (ATT): ATT requires any application that uses cross-app tracking to show an opt-out prompt to users. It is mainly about consent and asking people if they agree to share their Identifier for Advertisers with app publishers for the purposes of measuring marketing effectiveness, enabling new marketing, and advertising to similar people, among others. ATT isn't really a new feature. Apple previously had Limit Ad Tracking (LAT) which is kind of ATT's predecessor. The reason why LAT didn't as much noise as ATT is because it was a simple setting option on iOS devices that most users weren't aware

  Modeling Your Sales Funnel And Customer Value Path In this article, we will discuss how to model your website into a funnel, define your customer value path, and set up effective tracking to use with your analytics software. What is a Sales Funnel? A sales funnel is a representation of the customer journey  from discovering your service to making a purchase. It is usually broken up into 3 stages: Top of the funnel:  This is your acquisition source. It is driven by the promise of the value offered by your product or service (messaging) Middle of the funnel:  This is your activation and engagement activities. It is driven by the realization of the value promised (user experience) Bottom of the funnel:  This is your revenue generation step. It is driven by the perceived value driven by your product or service compared to your price What is the Customer Value Path? The customer value path is the Shortest  path your Customers  need to take to get Value  out of your product or, in other wo

Designing a star-studded experience for your customers "If you want to build something that’s truly viral, you have to create a total mindf@#k experience that you tell everyone about. We basically took one part of our product and we extrapolated: what would a five-star experience be?" This is Brian Chesky, Founder of Airbnb, on Reid Hoffman's Masters of Scale Podcast talking about the exercise every entrepreneur should go through to figure out where they want to take their product experience. Brian details how they thought about their star experience design at Airbnb. Brian continues, "Then we went crazy. So a one-, two-, or three-star experience is, you get to your Airbnb and no one is there. You knock on the door. They don’t open. That’s a one-star. Maybe it’s a three-star if they don’t open, you have to wait 20 minutes. If they never show up and you’re pissed and you need to get your money back, that’s a one-star experience. You’re never using us again. So a five-

How to close more deals from your sales calls Before starting Funnelll , I was IBM's regional digital sales manager in the Middle East and Africa for their SaaS portfolio. I have taken the revenue for the portfolio from $0 to $1M in 3 quarters and then to multi-millions of dollars afterward. Here is the one thing I teach my sellers on how to increase their win rate; Validate early, validate often. The easiest way to validate your lead is to establish the BANT criteria: Budget, Authority, Need, and Timeline.  Ask questions like: Need: Why are you considering us? Understand the need the customer wants to fulfill. Are they a good fit for your product? Be honest about it. Your customer will do their research anyway so you can save yourself and them time early on. If your product is a good fit, try to establish their Compelling Reason To Act (CTA). E.g. if you are selling cloud storage and your customer's servers are almost full, then they have a compelling need to buy your solution

  Your hands can’t hit what your eyes can’t see  —Mohamed Ali In addition to being the greatest boxer of all time, Ali was also a marketing genius. The first step towards effective marketing is to get visibility; and this is where Google Analytics conversion tracking comes to play. What is Conversion Tracking Conversion tracking shows you what percentage of your customers that end up taking a certain action, or set of actions, on your website pages e.g. % of customers who end up signing up, % who check your prices, % making a purchase, or filling a form to receive more information about your product. By tracking those actions, known as conversions, you will know how effective your pages are in driving customers through your funnel. Conversion data can also be shared with your Google Ads (previously Google Adwords) account to understand which Ads, Keywords, and campaigns bring you business so you can double down on effective ones and dial back on those not performing as we